“As with many things in life, time has flown by” said CCI’s President Steve Marcionetti. “I remember our first card system install as if it were yesterday”
20 years is no small feat considering CCI is a small family run technology company that exclusively services the vended laundry industry. The company was founded by the Marcionetti family; Dion and his two sons, Steve and Andy were inspired to develop a product after having experience with other systems that did not fully meet the needs of a progressive store owner. The Marcionetti family was not new to the Laundromat business; prior to starting CCI, Dion Marcionetti had been deeply involved in the industry for twenty years and had started his own Laundry distribution company (Laundry Concepts).
LaundryCard, the company’s founding product was designed to eliminate the burden of coin collection from laundry operators. It was the first product of its kind to introduce a color touch screen interface with impressive redundancy capabilities for the time. “It took us about a year to develop Laundry Card, and once we installed it into a few locations in Chicago, we reached out to a few ‘Distributor Friends in the Business’ to see if they would be interested” says Steve Marcionetti. “It did not take long to realize that the same issues we had with the available products at the time, were also issues for others and LaundryCard seemed to fit the need, quickly growing in popularity”. Since 2000, LaundryCard has been installed in over 1,200 Laundromats across the US and is still one of the companies most popular products.
In 2012, the company launched its second product called FasCard, which was designed to help bring credit and debit card acceptance to existing coin machines. “Credit and debit card acceptance was becoming more mainstream in all kinds of small businesses; it was a good time to introduce an offering specifically designed for Laundromat owners who wanted to add credit cards, without eliminating coin acceptance.” FasCard evolved quickly and is already on its second iteration. The F2 card reader is the first of its kind, color touch screen enabled payment device for Laundry Equipment. Since its inception, FasCard has been installed in over 1,500 locations nationwide.
Innovation has not stopped at CCI, just last year they introduced their latest offering, the FLEX system, which provides a coinless operation to store owners using wireless card readers and cloud-based technology. As the name implies, the FLEX system is flexible, providing a cost-effective solution based on the desired functionality. Loyalty Cards, Credit/Debit, Mobile App, or NFC payments are all possible with FLEX; operators choose what’s best for their business and only pay for the capability that suits them.
Although the company prides itself on quality and innovation, CCI’s reputation comes from its dedication to customer support. “When we started CCI, we knew we had to be available when store owners needed us, so we have always provided twenty-four hour a day technical support, 365 days a year,” says Steve Marcionetti. “Laundromats are weekend and evening businesses; it only makes sense that you would have support available during these times.”. “Everyone at CCI has the same customer focus that I had when we first started the company, and it’s our commitment to patience, availability, and reliability that has helped us form such a loyal distribution and customer base”.
“I’m proud of the past 20 years, but even more excited about the future,” Says Marcionetti. “Even with all the new options that are now available for payment, very few vendors can show 20 years of commitment to this industry. We are in it for the long haul and will be there as the business evolves, always committed to our customer.”
To learn more about what CCI products can do for your store, contact us today!
It seems that everything these days is moving digital. Laundromats are no different, so converting your coin-operated laundromat to a card-based one that also accepts digital payments has many advantages.
Researching the card systems available is a crucial first step when considering moving away from a coin-only laundromat. There are many different laundry card systems out there, and it can be overwhelming trying to determine which one is an ideal fit for you. At CCI, we offer FasCard, which affords you the best of both worlds by enabling you to accept credit/debit cards, loyalty cards and digital payments, while working with your existing coin machines and still allowing coin as a payment option.
As an owner or property manager with FasCard, you are able to monitor your laundry facility easily from a distance. Run sales reports, configure specials, change vend prices, check equipment, and manage employees all from your smartphone or laptop. FasCard can also alert you when a coin slot is full, so you only collect when you need to. The system is compatible with top laundry industry brands — take a look at our compatibility guide for more information.
With FasCard, converting your laundromat is simple. You can either switch over a machine at a time or convert the entire store all at once. But before doing so, consider seasonality and the demand for your laundromat to help guide your decision.
Once you decide when and how you’ll switch to a card system, get organized and begin promoting the upcoming payment options to your customers months in advance. Informing your customers on what is happening at your store will create a smooth transition, plus it can be used as a valuable marketing tool to draw new customers in.
If you’re ready to start your transition to accepting more payment options in your laundromat, fill out this short form to request more information on FasCard.
CCI’s products are not just card systems that allow you to accept alternative payments. Our products are advanced automation systems that provide you a holistic solution to running your laundry business. We are continually making improvements to our products to take your laundromat to the next level, and we are excited to announce our latest upgrade for LaundryCard, Version 9. At CCI, we design all of our products with both the operator and end user in mind and Version 9 for LaundryCard is no exception. With innovative features that benefit both end users and store owners, Version 9 is a must have for all LaundryCard customers!
Here are some of the great new features that come with the Version 9 upgrade for LaundryCard:
Version 9 introduces a brand new user interface, providing a refreshed, customizable user experience for both customers and store owners. We’ve simplified the old interface to be more appealing, with an updated design, easier navigation and a great new voice over.
Store owners have a unique marketing feature to keep their customers coming back with Prize Packages! As customers do laundry, they earn ‘wash points,’ which they can redeem for physical prizes at the store. Owners can choose what prizes they would like to offer and how many points it will take customers to earn each prize.
One of the most commonly requested features from CCI’s current customers was to have the ability to allow employees customized access to the LaundryCard system. With Version 9, they can! Owners can assign which screens their employees have access to, using the Customizable Management Screens features. Employees will only be able to see the menu items they have access to.
In order to accept EMV enabled debit/credit cards, EMV hardware must be integrated with the LaundryCard system. An upgrade to this EMV hardware also gives owners the added benefit of accepting NFC payments. That means customers can use their smartphones to add value right at the X-Changer!
With the Lost Card Recovery feature, in just a few quick steps, selected employees can assist customers with lost cards right at the X-Changer. The employee is able to search by a customers registration information and dispense them a new card with the same details and balance. Once this is complete, the lost card is marked invalid.
With the optional Integrated Camera feature, owners can monitor who’s interacting with the X-Changer. A webcam within the X-Changer will capture images of users purchasing and adding value to cards. This is a great added security benefit for store owners.
Version 9 is available now and orders are taken on a first come first serve basis, so make sure to get signed up today! Click here to learn more about all of the great features of LaundryCard Version 9. If you’re interested in learning more about LaundryCard or implementing CCI’s solutions in your laundromat, contact us!
Are you thinking about purchasing a card system for your laundromat? Do you have worries about it being an investment without a return? Here are three reasons why investing in laundry card technology has a high ROI and benefits laundromat owners and investors.
Build Float By having customers pay first and use a card system, it establishes customers with a sense of loyalty and encourages them to return. Float is the amount of money added to cards but has not been spent yet. As customers add more value to their cards, the ‘float’ of your business increases.
Ability to Sell Upgrades increase profits with a card system by offering your customers the ability to upgrade their cycles. Offset utility expenses by charging more for hot water.
Time of Day Pricing With a card system, you can charge different prices at different times of the day or different days of the week. This allows you to offer specials during slow times to attract business and raise prices during busy periods to maximize profits.
Marketing Tools Entice new business and reach new sales goals with marketing programs available through a card system like Loyalty Points, Bonus Packages, Free Dry and Group Discounts.
Simplify Employee Management Remote management of employees is possible with a card system. Create, edit and monitor one-time and ongoing employee work schedules for multiple locations. Allow employees to clock in and out for their shifts using the system for hands-off time management.
Remote Monitoring of Your Laundromat When you can’t physically be at your store, it is comforting to know that you can always access your laundromat from any remote location. Configure vend prices, specials, run reports, configure alerts, and monitor the status of the system and equipment in real-time from your laptop or smartphone.
Make the Most of Your Time Collecting coins from each machine in your facility is a time-consuming business and your time as an owner is valuable. As vend prices rise and stores get bigger, the physical task and limitations of accepting coins becomes greater, making eliminating the need for coins with a card system a popular choice.
Take Control of Your Revenue If you are paying another company to collect coins for you, that is money out of your pocket, combined with the uncertainty of how much is actually being collected. With a card system, you can see real-time profits and sales data for each machine without having to collect coins.
Decrease Security Risks Having to collect coins and carry around bags of money can compromise the safety of you and your employees. Your machines are susceptible to vandalism and theft, that can leave you with costly damage plus the loss of revenue until those machines are repaired. With a card system, you can minimize or eliminate these issues.
All of the features above can be found in CCI’s payment systems. Whether you’re just starting out in the laundry business or a long-time owner of multiple stores, CCI has a laundry card system to fit your needs. Our FasCard system is a hybrid solution that allows you to accept both coins and cards. The FasCard system works with existing coin laundry machines and doesn’t have a minimum card reader purchase, allowing you to start small with card readers and add more over time. If you are looking for a ‘card only’ solution for your Laundromat, our LaundryCard system is perfect for new and existing stores with 40 or more machines. LaundryCard is completely coinless, totally automated and rich in features.
If you’re a laundromat owner or investor looking to set your business apart from the competition, contact us today to learn more about our payment solutions and how investing in the right technology can benefit your laundromat business!
Laundry equipment manufacturers are continually upgrading their equipment with the latest technological advances. One of the latest innovations are machines with a high “g-force” number. But what is g-force technology, and what are the opportunities and costs for your laundry business?
A high-speed washing machine or high g-force machine has a faster spin with greater pressure during the final cycle that removes water from clothing. As g-force increases, the amount of water that is taken out during the spin cycle increases. The advantage of less water being retained in the load after washing is that it will then take less time to dry.
Washing machines with a higher g-force provide convenience to your customer. There is a decrease in the amount of time it takes for laundry to dry, and with less time in the dryer, wait times to use machines are reduced, which increases the speed in which your machines turn over. Thus, making the entire process of doing laundry easier.
When you use high g-force machines in your laundromat, you benefit from reduced utility expenses, since less gas and electricity are used when the drying time is shortened. Energy efficiency is maximized, which is better for the environment.
Your customers will spend less time using dryers, so your total sales from dryers might see a decrease. In order to offset any potential decrease in dryer sales, you can sell cycle upgrades (i.e. extra rinse/wash, charge more for hot water). Selling upgrades can have a positive impact on your bottom line, but only if your laundry payment system can support them properly. Our payment systems are fully compatible with selling upgrades because of their multi-vend interface.
If you’re a laundromat owner or investor looking to set your business apart from the competition, contact us today to learn more about our payment solutions and how investing in the right technology can benefit your laundromat business!
Your customers are the key to the success of your laundromat. Understanding what their needs are, what they have come to expect in a laundromat, and their frustrations can help you increase customer satisfaction and in turn, the profits of your laundromat. On the other hand, failing to understand those needs can be detrimental to your business.
Below are four common laundromat customer complaints and how you can turn those problems into opportunities, by using the latest technology in your store.
A large percentage of your customers rarely, if ever carry cash and find that it’s a big hassle to obtain cash and quarters. With our world becoming a cashless society, people don’t want to have to visit a bank or an ATM to do laundry, carry around a bag of coins or find out they can’t keep a load of laundry going because they’re shy a couple of quarters.
Eliminate the need to pay solely with coins by offering card acceptance. Give your customers the choice to pay any way they choose! CCI systems allow you to accept credit/debit cards and loyalty cards. With FasCard, customers can even insert some coins and swipe their card for the remaining balance.
Smartphones play an integral role in our lives. Today’s smartphone wallets store credit cards, tickets, coupons and more. Everything that was once in a consumer’s physical wallet is now in their digital wallet on their phone. Customers want to be able to pay with their phones and have come to expect to be able to do so with most goods and services.
CCI’s FasCard system has a smartphone app that acts as a loyalty card. Customers who use the app no longer need to own a physical card but can use the app in the same way. They can take advantage of any of the loyalty programs you offer, and the app will keep track of it all.
Our complete card systems allow you to accept mobile payments, credit/debit payments and can even work with existing coin laundry machines.
Your customers have busy schedules and don’t want to spend leisure time doing laundry. Their time is valuable, and they don’t want the process of doing laundry to be time-consuming. If a customer’s laundry takes longer than expected due to events such as all machines being in use, it can create frustration and turns the experience of doing laundry into a negative one, likely preventing them from returning to your store.
FasCard App users can see what machines are available without needing to physically be in your store, and they can also see the remaining cycle time of machines currently in use, giving them time to plan their commute and how long it will take to do their laundry. In addition, app users can request cycle completion notifications and even start a machine. When your customers do have to wait in your establishment, consider making it convenient by providing amenities such as free Wi-Fi or coffee (which can also increase your revenue).
It’s like the lyric in the Cheers theme song, “You want to go where everybody knows your name”. It’s cheesy but true. Customers desire to feel like they are wanted. They want to be appreciated and treated like a valuable part of your business. If a customer doesn’t feel welcome, they will most likely go to a competitor, and might even leave a negative review on your Google or Yelp page.
FasCard and LaundryCard loyalty programs offer personalization by letting you establish discounts for certain groups (i.e. college students) or giving bonuses near your customer’s birthday. They also provide the ability for your customer to choose the language they prefer, and the system will remember their language preference and continue to display appropriately in the future. CCI systems offer many features that help you truly get to know your customers and effectively market to them, creating a memorable customer experience that can increase loyalty to your store.
FasCard and LaundryCard from CCI offer the industry’s most advanced card payment systems, designed with both the operator and end user in mind. Contact us today to learn more about our payment solutions and how investing in the right technology can help you meet the needs of your customers and increase the profits of your laundromat business!
Today’s laundromat customers prefer to use their smartphone for purchases and have come to expect to be able to pay for goods and services via mobile device. Mobile-pay is a great option for laundry purchases because it is fast, secure, easy and convenient. However, if you’re using a mobile-pay only system, you could be missing out on the benefits of a complete card payment system. CCI’s complete card systems allow you to accept mobile payments, credit/debit payments and can even work with existing coin laundry machines. In addition to accepting payments, CCI FasCard and LaundryCard systems offer benefits that will take your laundry business to the next level. Here are five reasons to consider investing in a complete card system over a mobile-pay only system.
With a CCI system, customers can add value to a loyalty account and have the choice to purchase a flat amount or preconfigured value packages (i.e. Buy $10, Get $11). With loyalty accounts, not only will customers be encouraged to pay you in advance, you now have them obligated for that amount of money in service! The more they add, the more loyal they will be to your business.
CCI’s FasCard system has an app that acts as a loyalty card. Customers who use the app will no longer need to own a physical card but can instead use the app in the same way. They can take advantage of any of the loyalty programs you offer, and the app will keep track of it all. If they forget their loyalty card one day, they can use the app, because the functionality between the app and physical cards is interchangeable. For some mobile-pay only systems, if customers add money to their account, they may be able to use that at several different laundromats, therefore their loyalty is to the mobile-pay company and not your specific laundromat. With CCI’s system app, the customer’s float is your money and can only be used at your business, so their loyalty stays with your laundromats.
CCI FasCard and LaundryCard systems offer advanced marketing and loyalty programs. Loyalty programs include Loyalty Points, Bonus Packages, Free Dry, Group Discounts and more. Utilizing the integrated marketing programs will help you attract new business and encourage loyalty with your current customer base. Mobile-pay only companies make a one size fits all product that doesn’t take into consideration the marketing and management that goes into a laundromat business. CCI was born from over 40 years of experience in the vended laundry industry and designs all products with both the operator and end user in mind.
Managing your laundromat with a CCI system is simple and can be performed from any web browser at any time. You can remotely control, view and configure your laundromat in real-time. Run profit reports, see usage statistics and sales data for each machine and change vend prices all from your smartphone, tablet or computer!
Managers can create, edit and monitor one-time and ongoing employee work schedules in a FasCard or LaundryCard system. Your employees can use the system to view upcoming work schedules as well as clock in and out for shifts. Our task scheduler ensures employees are reminded of what they are supposed to do and lets you run reports on what tasks are not getting done.
CCI’s solutions give store owners additional tools to increase success in one integrated system. If you’re a laundromat owner or investor looking to set your business apart from the competition, contact us today to learn more about our payment solutions and how investing in the right technology can benefit your laundromat business!
If you’re asking yourself if you should purchase a laundromat, this 6 point checklist will help you determine whether or not it’s the right investment for you.
The first laundromat, then called a “Wash-a-teria”, opened its doors in Ft. Worth, Texas in the Depression-era 1930s. Soon, the popularity of laundromats exploded and storefronts spread across the country. The first laundromats were geared toward self-service—which was a change from the earlier commercial companies that laundered, folded, and pressed clothing as a complete service—which means customers paid by the hour to wash their clothing using early electric coin-operated washing machines.
These coin-operated laundry machines enabled those who were affected by the Depression and couldn’t afford personal washing machines another option: deposit a few coins and rent a washing machine for a period of time. Even after the rise of affordable household or in-unit washing and drying machines, laundromats have since never lost their enduring appeal for the convenience, economy, and ubiquity they offer.
Today, there are some 35,000 laundromats operating in the United States, generating over $5 billion in total revenue annually.
From Novice to Veteran: The Savvy Owner’s Guide To A Profitable Laundromat
Modern laundromats have had to constantly update and keep abreast of the current developments in laundry technology to stay competitive, including the addition of amenities such as free Wi-Fi, flatscreen televisions, vending machines, and children’s areas with family-friendly entertainment.
Some laundromat owners choose to stay open 24/7—upping their convenience factor—and some are completely automated, meaning an owner, manager or employee doesn’t need to be in the store at all, while some storefronts have several employees to help patrons with services like changing cash or coin into proprietary store credit for vends.
Even considering these new trends in the laundry industry, the basic model of the self-service laundry industry has remained the same as it was over 80 years ago. Many things relating to the business model of laundromats has changed, however, including a higher return on investment with these more customer-oriented ancillary services and the ability for many owners to self-manage their stores remotely as absentee owners. Laundromats are so ingrained in the American landscape that it is considered to be a mature market.
Laundromats have become a canny choice for investors and entrepreneurs looking to play a minor role in the day-to-day operations of a business, who want to tailor a business to their exact wants and specifications—since most laundromats aren’t franchises—and who want the feeling of security that a laundromat’s steady income can bring.
If you’re thinking of buying a laundromat, it’s best to research what to expect in the buying process, management duties, and to add up the potential expenses, costs and bills along the way.
Want to know the secret to running a profitable laundromat? Download our ebook — From Novice to Veteran: The Savvy Owner’s Guide To A Profitable Laundromat.
We’ve created this checklist of 6 items to cover in detail when buying a laundromat. With all of these tips come the caution of due diligence: A potential buyer will want to check everything thoroughly; talk to multiple owners, consult relevant professionals, like real estate agents, laundry machine maintenance and repair companies and experts and others.
If there were ever a time to repeat old real estate platitude, “location, location, location,” it’s when you’re doing research on buying a laundromat. Locations in urban areas near
are the best bets for your laundromat. Multi-Housing facilities and apartment complexes usually have community area laundry rooms, but many residents are loyal to local laundromats. These types of residents that are spread across a sprawling multi-family property are the perfect demographic. Locations near colleges and universities are also attractive, with the vast majority of students using the services of a laundromat.
Don’t forget about a laundromat’s virtual location.
It is also a wise move to make sure that the laundromat business you’re interested in buying is listed on search engines, as many first-time customers choose which laundry service to patronize based on a Google search for “laundromats near me”.
If the laundromat you’re looking at has a good marketing strategy, they may even have an agency create web-based ads for the store. The more prominent a store’s presence in Google, Bing and Yahoo search engines and the higher its reviews on forums like Yelp!, the more likely the store to be profitable.
Laundromats have few costly recurring expenses, but potential buyers—whether they are searching to buy an existing laundromat or even to build a new store— should be aware of each of these expenses. The lease for a laundromat’s actual storefront will be the highest monthly expense, and buyers in the market today should look for a lease term that is suited to industry standards. If possible, try to find a longer lease term that is amenable to your budget.
In many cases, however—if the current proprietor of the laundromat doesn’t own the location—they have a contract with a leasing company. This would mean that the lease would transfer over to you after you sign the contract.
Naturally, when buying any business, a solid budgetary plan is the first necessary step to factor the initial investment costs of a laundromat and recurring expenses. Whether you’re buying an existing space or building a new store from the ground up. If you are buying an existing space, the costs can range anywhere from $200,000 to $500,000.
Not to be overlooked when calculating overall expenses is possible renovation, which could mean the difference between a rapidly successful store and a business that sees only passersby. If you get a great deal on a store, there may be a reason the owner is selling so low. If the store is just barely hanging on, rundown with equipment in disrepair, completely revitalizing and renovating the laundromat could turn the former derelict store into a profitable business, buzzing with constant activity and foot traffic.
How much time an owner spends in their store is entirely dependent on the owner’s prerogative. An owner can spend as little or as much time in their store as they want. Laundromats are particularly amenable to absentee owners, due to the automated, self-service nature of the business and new technology like digital card payment systems.
If an owner invests in digital card payment systems, loyalty cards which can be used to pay for vends at that store can be dispensed automatically via a payment kiosk without the need for an in-store attendant. Customers also add value, and redeem loyalty program benefits, discounts, and promotions right from the X-Changer kiosk.
Check the existing equipment thoroughly. If you aren’t experienced in testing commercial laundry equipment, do some research on the washing or drying machine operation, read relevant model manuals, or call the specific manufacturer to get some information. You can also contact a laundry repair service and see if you can have a professional assist you in helping to inspect the machines.
Take a fine tooth comb to the machines, are they large industrial washers and dryers? Do they look clean? How old are they? Current maintenance or problems? Do they have digital payment systems, like FasCard and LaundryCard, or is it a coin-only laundry?
Some of the most common problems with washing and drying machines to add to your assessment checklist are:
Also, if the potential store is outfitted with digital laundry payment systems, either cashless card-only and coin-and-card systems, the possibility of a large amount of “float” could add to the appeal of the store.
Is the store you’re looking at buying near another laundromat, you may want to consider doing some commercial recon on your potential competition.
If your competition looks to be fairly successful and nearby, then it may be a good idea to check elsewhere for a store.
Does your store have a good reputation for convenience and comfort? Does it need many renovations?
Does it have extra amenities and new technology, like:
A laundromat can be one of the wisest business investments, with due diligence on the part of the investor and a few upgrades, a laundromat storefront can become and continue to be a profitable investment for years to come.
From Novice to Veteran: The Savvy Owner’s Guide To A Profitable Laundromat
Learn more about investing in and running a profitable laundromat by downloading our guide to a profitable laundromat.
If you would like to learn more about buying a laundromat or digital card payment systems, Card Concepts Inc. is here to help. Contact CCI for more information.
Incremental vend pricing proves to be a huge advantage within the laundry industry. This strategy enables owners to increase their pricing by an amount less than the traditional quarter. When utility rates increase, laundromat owners can take advantage of incremental vend pricing by slightly increasing the cost of their washers. This increase not only helps to offset the increase in utility expenses, but also helps owners in other areas of their business strategy.
Here are just a few of the advantages to utilizing incremental pricing in your laundromat:
Because incremental pricing can mean increases in vend price by just a few pennies, customers don’t feel the weight of the rising utility costs. Consumers remain satisfied and therefore loyal to their trusted laundromat. While other laundromats may notice pushback as their customers’ pockets get heavier due increasing costs, LaundryCard members often don’t notice the change. Incremental pricing helps to not only retain loyal customers, but also attracts new consumers in the market.
“By raising prices consistently but in small increments, we get very little pushback from customers and most don’t even notice. This allows us to keep ahead of utility and other cost increases. Our competition has to raise by an entire quarter which provides us with a competitive advantage.”
– Bill Norteman, Chicago Area Laundromat Owner
Incremental pricing allows for a competitive edge in a saturated marketplace. As the cost of water continues to rise, laundromat owners must look for ways to counteract increases in utilities. Typically this looks like an increase in the cost of the laundromat’s services. While traditional laundromats must increase their machines in increments of $.25, LaundryCard owners can increase their cost of service by much less. This slight increase in vend price allows LaundryCard owners to remain competitive in the market as an affordable solution to the customers needs.
When asked what trends are quickly evolving, Karl Hinrichs, president of HK Laundry Equipment, Inc., responded saying,
“Laundry card systems are the way of the future. The biggest evolutionary jump is eliminating the quarter. With card operated laundromats, there is no limit to the number of laundromats you can operate and you can spend your time focusing on managing your business rather than processing quarters.”
– Karl Hinrichs, President of HK Laundry Equipment, Inc.
Card systems allow customers the freedom of a quarter-less pocket, and allow owners the ability to focus on their business as a whole rather than counting quarters. Limitations to pricing, loyalty programs, growth, and management are all removed as a card system like LaundryCard is implemented.
See how much a small increase in your prices can affect your bottom line and offset rising utility costs by using our profit calculator.
Today’s laundry equipment is more advanced than ever. One of the most popular features of modern laundry equipment is multi-vending or cycle based pricing which gives you the ability to charge different vend amounts depending on the cycle selection of the user. This allows store owners to increase profits simply by offering their customers the ability to upgrade their cycles (extra rinse/wash), as well as charge more for hot water or less for cold. Selling these upgrades to your customers is a powerful way to increase sales and maximize your profits.
Cycle upgrades (extra rinse/wash) and variable priced cycle options (more for hot, less for cold) are unique capabilities that make a positive impact on a store’s bottom line, but only if the payment system supports them properly. FasCard and LaundryCard are fully compatible with these features because of their ‘multi-vend’ interface. ‘Multi-Vend’ refers to a type of card reader to machine interface that allows the card reader and the machine to communicate back and forth and allow these features. See our compatibility guide to learn more about how we integrate with today’s latest brands. CCI’s laundry payment systems are compatible with nearly every make and model of commercial laundry equipment.
CCI’s multi-vend interface is seamless in that it allows the machine to ‘sell’ these upgrades without the user having to touch the card reader. Others may claim to ‘work’ with these latest controls, but require the user to press buttons on their card reader to match the price on the machine. CCI rises above the competitive products and integrates deeply with the machine’s control ensuring a more natural user experience. Installing a CCI payment system on a multi-vend compatible machine means there are no unnecessary steps for your customers to use these features which makes it easier for your customers to purchase upgrades and ultimately means your customers will buy more often and your profits will grow.
Investing in a CCI payment system pays for itself in many ways and being able to sell upgrades is one way to do that. Customers that pay using a credit card are less resistant to cycle based upgrades, allowing better profits from your machines. They no longer have to insert more quarters to buy another wash cycle. The impact of raising the price for hot water or an upcharge for an extra rinse/wash is very minimal to your customer but could have a tremendous positive impact on your bottom line. You are also meeting the needs of customers by offering these features, setting your laundromat business apart from the others. With CCI’s payment systems, you can run a detailed multi-vend analysis report and see the usage percentage for different temperatures and extra washes/rinses. One store owner saw that his customers selected extra rinses more frequently in his 80 lb washers vs. his 30 lb washers. He determined this was probably due to the larger machines being used more for bedding because the extra rinse feature is needed to remove soap from thicker items like pillows and comforters.
When you are able to offer cycle upgrade options, you are giving your customers the ability to customize their laundry which separates you from competitors and keeps your customers coming back to your laundromat. When customers take advantage of these features, it adds to your ROI and improves your profitability. FasCard and LaundryCard from CCI offer the industry’s most advanced card payment systems designed with both the operator and end user in mind. Contact us today to learn more about our payment solutions and how investing in the technology can give you more ways to increase the profits of your laundromat business!