Marketing is a large component of increasing business for your property. Having a marketing plan in place will help you attract renters to your property and turn them into residents. Here are five steps to developing a winning marketing plan for your property.
Make a list of your property’s strengths, weaknesses, opportunities and threats. Define the amenities and services that offer value to your residents and give you an advantage over competitors. Outdoor spaces, extra storage, ample parking, a modern laundry room, smart technology, a fitness room, and new kitchen appliances are examples of value added amenities to advertise.
Look at your current residents and what they have in common. Analyze your competing properties and their residents. Decide what your ideal resident looks like. Define the demographics, lifestyle and motivations for the market you are trying to reach. Consider what that ideal customer will be looking for in a property.
Make your goals measurable and time specific. If you want to reach prospective residents on social media, make the goal clearly defined by saying you want to reach X number of followers on X social platform by X date. If you want to increase sales, you can make it quantifiable by saying you want to increase new leases by X percent in the next X months.
What marketing strategies will you put in place to reach your objectives? How will you market to your target audience at every step of the sales process, from those who aren’t aware of your property to those that are ready to sign a lease? Consider print, email, online advertising, direct mail and promotional products.
List which marketing strategies you are going to implement at each stage of the customer life cycle, from a cold prospect to a hot lead. For example, you could use social media advertising to build awareness, email marketing to those that have taken a property tour and promotional gifts to those ready to become a resident. Make sure your strategies are aligned with your marketing goals.
Our FasCard system for multi-housing properties is a great way to market to potential residents. FasCard gives your property a valuable amenity and helps attract new residents to your property. Our “Roll into Rent” feature allows you to advertise your property with “Free Laundry” and our Smart Technology adds a cutting-edge service to your property’s laundry room.
Want to learn more about how FasCard can add value and an additional revenue source to your property? Let’s Talk!
Laundry card systems do much more than simply provide an alternative payment method. Laundry cards build customer loyalty. Customers can obtain a loyalty card by inserting cash or a credit card and then use the value added to the loyalty card to start a machine. By having customers pay first and use the system, it establishes customers with a sense of loyalty and encourages customers to return. In addition to the payment cards themselves boosting loyalty, FasCard and LaundryCard have many advanced loyalty programs built into their systems for you to use.
Loyalty card programs serve as your base of operations for both customer retention and the forward-thinking marketing promotions that drive new business. Today we are going to cover a few of the loyalty programs that FasCard and LaundryCard offer.
Bonus Packages lets you give your customers bonus dollars for adding value to their loyalty card. For example, you could give your customers a $2 bonus for adding $20. Your customers will be encouraged to pay you in advance and you now have them committed for $22 in service! As your customers add more value to their cards, your business will build a ‘Float’. Float is the amount of money added to cards but has not been spent yet. By encouraging customers to add more money to their cards, you will increase customer loyalty through the float.
Free Dry time is enticing advertising to laundromat customers. The Free Dry program allows the system to reward customers with Free Dry time based on their wash usage. Free Dry can be scheduled for certain days of the week or you can choose to only award customers Free Dry credits on specific machines. For example, you can offer customers Free Dry only on your largest machines. You can control how much ‘free’ time your customer earns and our Free Dry program will keep track of all the details for you.
The system enables you to configure any discount amount to any card. You can establish discounts for groups and market to specific customers. For example, you could offer 10% off for all military personnel. You can create as many groups as you wish and assign a unique discount to each group. As each group member uses the machines, not only will they receive their discount but you will get valuable sales information regarding each group. This program gives you the ability to create an endless number of marketing programs to promote your store. This helps you target your primary audience and focus on building loyalty within those markets.
The loyalty points program is a great way to reward your most loyal customers. This program allows customers to earn Wash Points when they use laundry equipment and the system will automatically reward these customers when they reach a certain point goal. The program allows you to set how many points customers earn for every dollar spent and how many points they need to earn to be awarded the bonus. Not only is a points program a great way to promote loyalty but it’s also a great way to encourage card retention.
The coupon program lets you create custom coupon codes that can be distributed to prospective and existing customers. You can configure a coupon code and distribute via direct mail, coupon circulars, email and even social media. With LaundryCard your customer simply enters the coupon code on the X-Changer Kiosk and with FasCard your customer can redeem it through the FasCard mobile app. The systems will redeem the reward automatically. Coupons can be configured to provide a temporary discount which expires on a specific date or designed to issue a bonus to a customer’s loyalty card.
With the LaundryCard system, the birthday bonus allows you to give a gift to your customers on or near their birthday. You can set up a birthday bonus that will automatically be applied to their card with a set number of days before or after their birthday. When customers visit the store on or near their birthday, they will be greeted with a special birthday message and a bonus at the X-Changer kiosk. The birthday bonus program is a personalized way to reward customers and creates a memorable customer experience that will influence loyalty.
The LaundryCard system has a registration bonus program that will reward users bonus money for registering their contact information at the X-Changer kiosk. For example, if a customer enters their registration information, the system will apply a $2.00 bonus to their card. The program and bonus amount are configurable by the operator.
By implementing LaundryCard and FasCard’s advanced marketing and loyalty programs, you can take your laundromat business to the next level. Competition is everywhere and giving your customers reasons to do business with you versus your competition begins by encouraging loyalty. If you’re a laundromat owner or investor looking to set your business apart from the competition, contact us today to learn more about our payment solutions and how investing in the technology can give you more ways to increase your laundromat business!