Marketing is a large component of increasing business for your property. Having a marketing plan in place will help you attract renters to your property and turn them into residents. Here are five steps to developing a winning marketing plan for your property.
Make a list of your property’s strengths, weaknesses, opportunities and threats. Define the amenities and services that offer value to your residents and give you an advantage over competitors. Outdoor spaces, extra storage, ample parking, a modern laundry room, smart technology, a fitness room, and new kitchen appliances are examples of value added amenities to advertise.
Look at your current residents and what they have in common. Analyze your competing properties and their residents. Decide what your ideal resident looks like. Define the demographics, lifestyle and motivations for the market you are trying to reach. Consider what that ideal customer will be looking for in a property.
Make your goals measurable and time specific. If you want to reach prospective residents on social media, make the goal clearly defined by saying you want to reach X number of followers on X social platform by X date. If you want to increase sales, you can make it quantifiable by saying you want to increase new leases by X percent in the next X months.
What marketing strategies will you put in place to reach your objectives? How will you market to your target audience at every step of the sales process, from those who aren’t aware of your property to those that are ready to sign a lease? Consider print, email, online advertising, direct mail and promotional products.
List which marketing strategies you are going to implement at each stage of the customer life cycle, from a cold prospect to a hot lead. For example, you could use social media advertising to build awareness, email marketing to those that have taken a property tour and promotional gifts to those ready to become a resident. Make sure your strategies are aligned with your marketing goals.
Our FasCard system for multi-housing properties is a great way to market to potential residents. FasCard gives your property a valuable amenity and helps attract new residents to your property. Our “Roll into Rent” feature allows you to advertise your property with “Free Laundry” and our Smart Technology adds a cutting-edge service to your property’s laundry room.
Want to learn more about how FasCard can add value and an additional revenue source to your property? Let’s Talk!
On premise laundry rooms can add value and an additional revenue source to your property. How can a multi-housing laundry room increase revenue beyond what is currently being brought in? Moving away from coin-operated laundry machines and toward a card payment system will expand your total profits, provide a faster, more convenient vending experience for your residents and take the stress out of running your laundry room. In this post, we’ll show you three ways that adding modern payment options to your facility’s laundry room can add value and boost profits for you and your property.
Using incremental vend pricing allows you to increase your pricing by smaller amounts over time, without the restriction of having to use quarter increments. By replacing the perception of “putting one more quarter in the machine” with the quick swipe of a card, the price increase will have minimal effect on your residents. Raise vend prices incrementally with FasCard and stop missing out on potential revenue!
Having the option to add laundry costs right into rent prices, allows you to advertise your property with “Free Laundry”. Your residents will receive a laundry card that auto-fills with the same amount each month, creating a hassle-free laundry experience. Add FasCard’s “Roll into Rent” feature to your facility to make doing laundry more convenient for your current residents and help attract new residents to your property!
Collecting coins from each machine in your facility is time consuming. If you are paying someone else to do it for you, that is still money out of your pocket, combined with the uncertainty of how much is actually being collected. FasCard allows you to see real-time profits and sales data for each machine remotely without having to collect coins, so you can take control of your time and revenue!
CCI’s FasCard system works with existing coin laundry machines and gives your residents and guests an alternative to coin laundry. FasCard can do more than just accept payment; it can help you and your property make more money! Property managers who are looking to get more out of their laundry room are turning to FasCard. Contact us today to learn more about our FasCard payment solution and how investing in the right technology can take your laundry room to the next level!