Even if your apartment complex or other rental property is one of the best in the area, a decent amount of resident turnover is both healthy and expected. As such, attracting new residents to your property is always at the forefront of a property manager’s mind. Below are some effective strategies for enticing new residents to rent at your property.

Superb management

First and foremost, you need to establish an excellent property management team. A team that makes residents feel welcomed, heard and cared for is your most valuable asset in attracting new leaseholders to the complex.

Online reviews

When you have an excellent management team, positive online reviews should come easily. Don’t be afraid to send out automated emails encouraging residents to review your property on your Google Business page, Apartments.com or similar sites. When potential residents are trying to decide between your property and another, positive online reviews could be their deciding factor.

Lease specials & incentives

One thing that can be the deciding factor on whether or not a potential resident chooses your property is the lease specials and incentives you offer for new residents. Many properties will offer 4-8 weeks free, Visa gift cards or other rewards for simply signing a lease. This can greatly reduce moving costs and draw in new residents. You can also advertise “free laundry” by utilizing a FasCard system in your laundry room.

Social media

Potential residents may use social media to get a better sense for your property. By posting frequently on social media, you can show off your property as well as specials and events.

Pet-friendly community

Today, most newer properties have adopted a friendly outlook on pets. Pet parks, dog washing stations, and reasonable pet fees or deposits can help bring in new residents. Consider revising your pet policy if necessary and you’ll expand your pool of potential residents.

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Event marketing

Sponsor or organize fun events in your area and set up a booth where attendees can learn more about your property, get free swag and even schedule a tour. Even if they aren’t in the market for a new place, there is a higher chance they will remember your property when they start their search.

Unique amenities

Unique amenities such as pet parks, spacious 24-hour gyms, large outdoor lounge spaces, card laundry machines that can be controlled via smartphone, private garages or storage spaces, and package lockers can push your property above the rest.

Having a common laundry room is an attractive, convenient amenity for your residents and can make your life as a property owner easier. Here are some advantages of having a community laundry room versus laundry machines in each unit, from both the perspective of the laundry user and a property manager.

Benefits of a Laundry Room For Residents and Guests

• More Space: Multi-housing units typically don’t have a lot of square footage to spare. The place where laundry machines would go could be used for extra storage or an additional closet.
• Less Stress: Renters don’t have to buy, move and connect machines or perform repairs. CCI’s FasCard system takes the hassle out of doing laundry by providing a smartphone app to manage laundry cards, remotely check machine availability, request cycle completion notifications and make mobile wallet payments!
• Multiple and Larger Loads: Residents save time by being able to do multiple loads at once in a laundry room versus one at a time in-unit. Also, full size machines might not fit into multi-housing units. With full size machines in a laundry room, renters have the ability to do larger loads and wash bigger items such as bedding.
• Saves Money: Residents don’t have to spend money on buying a washer and dryer if it’s not provided by the property, they only have to spend money in the laundry room as needed.

Benefits of a Laundry Room for Property Owners and Managers

• Save Money: Having machines in each unit uses more water and energy, which requires more plumbing and electrical setup. Having a laundry room can save you money on utilities, connection requirements, as well as the cost of buying machines for every unit.
• Less Maintenance: With in-unit laundry machines comes a greater risk of flooding and water damage, which requires timely repairs. If maintenance is needed in a laundry room, repairs are centrally located, making damage quick to detect and repairs more efficient.
• Save Time: CCI’s FasCard system eliminates coin completely and allows you to manage your facility’s laundry room remotely from any smart device. Seeing real-time profits and sales data for each machine without having to collect coins saves you time.
• Extra Income: A laundry room can generate additional revenue for your property. By adding card acceptance with CCI’s FasCard system, you can increase profits by selling cycle upgrades, raising vend prices incrementally and growing your community through marketing programs.

Today’s multi-housing laundry rooms look very different than facility laundry rooms of the past. Property managers who are looking to transform their laundry room into a modern amenity for their facility are turning to the FasCard system. Implementing this system into your laundry room gives you the ability to provide your residents with benefits that will bring value to your property and take the stress out of running a laundry room!