How to Re-Engage Customers with Targeted Marketing Messages

Have you ever downloaded an app from a retail store and later received:

• A message inviting you back
• A coupon
• An update about a promotion

That’s not accidental—that’s intentional, targeted marketing.

What many laundromat owners don’t realize is that you can do the same thing with FasCard and FLEX.

Introducing Marketing Messages

Inside the FasCard and FLEX platforms is a feature we call Marketing Messages. This allows you to send personalized messages directly to customers who use your mobile app.

The power here isn’t just sending messages—it’s who you send them to.

Target the Right Customers

When you log into your system, you can filter customers based on criteria such as:

• When they created their account
• When they last visited your store
• How long it’s been since their last visit
• How much balance they still have on their card

One of the most common use cases is identifying customers who haven’t been in your store in the last 30 days.

Why let those customers disappear when:

• They already know your store
• They already have an account
• They may still have money on their card

Personalization Matters

Once you’ve filtered your list, you can craft a message just like an email or text—but smarter.

You can use merge tags to automatically personalize each message, such as:

• First name
• Last location visited
• Remaining card balance

Instead of a generic blast, the message feels personal—because it is.

Example: “We Miss You”

Hi [First Name],

It’s been a while since we last saw you at [Last Location].
You still have [$X.XX] on your card!

Come in before the end of the month and use coupon code MISSYOU for a $5 bonus.

You pre-configure the coupon once, and the system handles the rest.

Easy to Send, Easy to Scale

Once your message is ready:

• Select all qualifying users (or exclude anyone you want)
• Preview how the message will appear on the customer’s phone
• Click Send

The system pushes the message through the cloud and delivers it directly to customers’ devices.

You can send messages as often—or as selectively—as you want.

Your Imagination Is the Only Limit

Marketing Messages can be used for:

• Win-back campaigns
• Bonus promotions
• Free dry announcements
• Loyalty incentives
• Store updates

If you’ve invested in a modern payment system, this is one of the easiest ways to actually use it to grow revenue—not just collect payments.

Final Thought

If customers don’t know what you’re offering, it doesn’t matter how powerful your tools are.

Marketing Messages give you a direct line to your customers—use it.