Doug Barron - Owner of Speed Wash Laundry
How has the LaundryCard system improved your business?
For me, I would never get into the laundry business if I had to collect quarters. Card system is the only way to, on top of that I like to adjust the price by the penny.Also allows me from a remote location to set pricing, pull employee hours, anything that I can do onsite I can pull from a remote location and being 75miles away from my closest store this is very important.
For marketing we use the wash to win, big bill bonus, and time of day pricing. We also register cards to provide customer information and use most of the reporting information for bookkeeping purposes. The customers truly enjoy the ability to obtain bonus dollars through Wash to Win points and the extra discount provided by the Big Bill Bonus capability. The Time of Day pricing has increased my midweek business by 20%.
The ability for me to monitor things remotely is key!
How has your experience been with LaundryCard technical support?
Excellent tech support you guys are the best! I cannot say enough nice things they are always prompt. I will say Rob is great. They are all stars!
I think I was talking to Chris on Christmas day. All of the functions you have created for support are tremendous.
Prior to purchasing LaundryCard did you have any reservations?
What ultimately made you decide to go with CCI?
I looked at coin and didn’t not want that I looked at a variety of card systems after meeting with ESD there was no way I was going with that system. I didn’t like the attitude they had, and after meeting with Steve and Dion. They are great guys and all of you who are involved in the business are great. How you treat your customers really shines and that’s what did it for me.
Prospective buyers should really do the research and understand the system. It runs itself to a certain extent but you can make it do so much more. Even after I installed it I learned so much more about it. New buys really need to get to know the system to know what they have got.
What type of clientele do you have at your store?
60-70% Hispanic…now includes more African-Americans. Now we attract more upper middle income with the drop off business. Multi cultural clientele. Having the dual languages and even the speakers from the x-changers are very helpful.
Some people are surprised that it can work like it does. I had one customer who had never seen anything like it, and they really liked it. They no longer have to carry quarters and that was great!
Is your store attended?
My stores are fully attended.